How We Help: My Cheer Music Doesn’t Fit Our Style!
A musical vision can be difficult to convey. It is filled with emotion, style and subjection which can all be very difficult to put into words. From a music perspective, It is easy to throw a cheer mix together; the challenge is to put a team’s style into music.
Sometimes, a coach will bring us his/her current music with the worry that it does not fit the team’s style. This can be challenging to remedy, because the mix they have may be great, but simply doesn’t jive well with the team’s attitude, aura, presence, energy, culture, style, etc.
Our solution to this problem is to rely on our cheerleading and musical experience. We ask the team to provide us with a video of their practice. Practice is a very organic environment; we get a taste of how the team interacts with one another, how they motivate each other and how they work together. This can be drastically different from team to team, region to region, and especially with international teams. By watching a team’s practice, we can interpret the amount of character, sassiness, aggression and momentum that the team’s music needs with amazing precision. Putting a team under the magnifying glass ensures that our music interlocks with their routine, and always results in absolute satisfaction! Although we have to remake the cheerleading mix for the customer, they get a new mix that matches their choreography and their team’s vibe. Much better.
Although customers sometimes find it weird to send a video of practice, they are amazed by the results and return year after year with videos of their practice performances.